Upon her new company’s first product launch, we worked with actress Anne Heche and her partners to introduce Tickle Time Sunblock to the media. We created a strategic plan in conjunction with her social media partners, wrote her press kit, created key message points and media trained her. Right out of the gate, we placed Anne on EXTRA-TV and Today.com, the Today Show’s web site, generating millions of media impressions and leads to the company’s web site.
Having publicized Tickle Time’s partnership with Fab.com, we organized an L.A. based event with Tickle Time’s newest online retail partner, TopFloor, to introduce Tickle Time to local lifestyle bloggers. We secured appearances for Anne on The Doctors and Marie and coverage in USWeekly, People.com, WonderWall for MSN, GorgeouslyGreen.com, LAMomsDig.com, Babble.com via PrudentBaby.com, and Lucky magazine, which parlayed into a Today Show feature on products for kids that you can also use yourself.